EIDHR Campaign - World Cup 2014
04 June-14 July 2014, Brazil

To mark the FIFA world cup 2014, the European Commission is launching a campaign on Human Rights in Brazil "Football has its rules. The World has it rights".

This campaign contains the following:

  • 12 fact sheets - each representing on-going projects financed by the European Instrument for Democracy and Human Rights (EIDHR) in the surroundings of the 12 host cities of the World Cup 2014 (i.e. Belo Horizonte, Brasilia, Cuiaba, Curitiba, Fortaleza, Manaus, Natal, Porto Alegre, Recife, Rio de Janeiro, Salvador and Sao Paulo). 
These projects have played a key role in helping to address various important issues of Human Rights in Brazil, such as young people in favelas, workers' rights, prison conditions, or indigenous people.
  • 5 short videos in Portuguese, subtitled in English and French present the 5 projects implemented in the cities of the final, semi-final, and quarter final on improving prisoner's conditions in Belo Horizonte, the rights of young people in the favelas in Rio, the rights of poor in Sao Paulo, the rights of indigenous peoples in Brasilia and the Brazilian government's fight against sex tourism in Fortaleza.  
  • Finally, it includes a campaign implemented in partnership with 250 Brazilian cities, and with the support of the country authorities, and footballers Juninho and Kaka, to help municipalities hosting the World Cup to prevent the sexual exploitation of minors in tourism. This project will also be extended for the upcoming Olympic Games.

We are convinced that this campaign will help attract attention to the EU commitment to Human Rights and underline the key role, and the results, of the EIDHR.



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